The situation
Physio Fitness helps people recover and train. The site needed to feel welcoming and make booking feel obvious.
The problem
Patients often search on their phone, in pain or in a hurry. Slow or confusing sites lose them.
What we did
WordPress with clear service pages, obvious CTAs, and mobile layouts tested for real local search behaviour.
What changed
- Trust-first design: calm, not clinical-cold
- Services and contact one or two taps away
- Built for mobile: where most patients start